promotional material
English Thesaurus
1. a message issued in behalf of some product or cause or idea or person or institution (noun.communication)
| hyponym | : | buildup, |
| definition | : | highly favorable publicity and praise (noun.communication) |
| hyponym | : | pr, public relations, |
| definition | : | a promotion intended to create goodwill for a person or institution (noun.communication) |
| hyponym | : | blurb, endorsement, indorsement, |
| definition | : | a promotional statement (as found on the dust jackets of books) (noun.communication) |
| hyponym | : | sales promotion, |
| definition | : | promotion that supplements or coordinates advertising (noun.communication) |
| part meronym | : | marketing, |
| definition | : | the commercial processes involved in promoting and selling and distributing a product or service (noun.act) |
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